KP Snacks has announced that it will be back on TV supporting its Tyrrells hand-cooked English crisps range with a £1M marketing investment leading up to and over the Easter period.
The new creative once again takes old Pathé footage with larger than life ingredients and packs inserted in a humorous way. In this version two women are on a mission to share their favourite snack. Carrying giant bags of Tyrrells Cheddar and Chive and Sweet Chilli and Red Pepper flavour, the ladies share their delicious crisps with neighbours by going door to door and even handing them out of their car window to passers-by. The ad features an evolved strap line, “There’s tasty, then there’s Tyrrellbly, Tyrrellbly, Tyrrellbly tasty”, emphasising the confidence the brand has in the taste of its products.
The advert, which airs from 15th March to 18th April 2021, looks to drive awareness and trial of Tyrrells over the key Easter sharing period and promote the great taste and flavours of the range. With its English provenance and passion for quality, the range is available in a variety of flavours, is expertly seasoned with recipes that contain authentic ingredients, and offers shoppers something to enjoy for all their special sharing occasions.
“This campaign continues to evolve, after our launch in 2019, and then our Christmas edits,” said Kevin McNair, Marketing Director KP Snacks. “We are thrilled now to introduce another advertisement that is really focussed on our amazing taste. Quality is at the heart of the Tyrrells offering, making it the perfect product for consumers looking for a premium sharing experience across all occasions but particularly this Easter.”