Wotsits is adding two new flavours to its line-up, Flamin’ Hot and Sizzling Steak, following consumer demand for their return.
The new additions will be on shelf from Monday 13 January.
Fernando Kahane, Walkers Marketing Director at PepsiCo, comments: “Shoppers are expanding their repertoire within the savoury snacks category and actively seeking out flavours that pack a punch. Meat and spicy flavours, in particular, have experienced double-digit growth over the past year, so it’s no surprise that consumers have been asking for the return of Wotsits Flamin’ Hot and Wotsits Sizzling Steak.”
Both variants will be available in grab-bag, £1 RRP price-marked-pack, sharing and multipack formats to suit different occasions.
“At a time of year when shoppers may be on a bit of a health kick, the new Wotsits flavours make for an attractive snack option,” Kahane continues. “The multipack bag options available contain under 100 kcal, use no preservatives and, what’s more, the entire Wotsits line-up is suitable for vegetarians.”
Walkers will be supporting the launch with in-store shopper marketing from February and TV and digital from March.
The introduction of these two new flavours follows the brand new look for Wotsits, which was unveiled in August 2019. The makeover included a 30% reduction on average in outer plastic packaging.