TWE unveils new Blossom Hill flavour and social media campaign

Treasury Wine Estates (TWE) has announced the launch of a new Spritz flavour and a social media campaign for Blossom Hill.

Launching in June, Blossom Hill Rhubarb & Plum Spritz celebrates the union of seasonal fruits, to deliver a wine suited to multiple seasonal occasions.

The social media campaign, in partnership with Arena Flowers, will see Blossom Hill hosting ‘Friendship Friday’, a competition launching every Wednesday across five consecutive weeks from 20th May – 17th June on Instagram.

Consumers will have the opportunity to win a prize to surprise loved ones with a complimentary bouquet of flowers and a bottle of Blossom Hill Gin Fizz Rhubarb and take part in a programme of flower workshops.

The virtual workshops are held every Friday from 29th May – 26th June.

“Consumers are seeking new ways to connect and digital platforms have never been so central to our communications” said Ben Blake, head of marketing for EMEA at TWE.

“There has been an 89 percent increase in social media consumption since March1 and by creating authentic, relatable content, we hope to enable our consumers to easily join online communities and continue sociability they are used to, at home.”

The campaign supported by a four-week media partnership will see Blossom Hill take over Time Out’s website and social platforms. It will be supported by additional consumer PR, social media, influencer strategy.