TWC wins two new SmartView retail clients

Data and digital expert TWC has onboarded two new wholesalers to its growing portfolio of clients.  United Wholesale Scotland and DeeBee Wholesale are embedding TWC’s SmartView technology, with its market leading dashboards, to track product sales through depot, into retail and out to the consumer.

Progressive independent wholesaler United Wholesale Scotland (UWS) is widely recognised as an innovative operator with a strapline of “We lead, others follow”. This is demonstrated through initiatives such as its “warehouse of the future”, its United Connect app and numerous industry awards.

The release of the company’s sales data represents the next step on the wholesaler’s technology and data journey. The new service, powered by TWC’s SmartView, combines total wholesale shipments data overlaid with retail EPOS sales from a hand-picked selection of retail club stores.

DeeBee Wholesale is part of the Ramsden Group, a well-respected family business with core principles of loyalty and value. With a strong group of customers including Todays fascia stores, DeeBee Wholesale is now building a company owned store estate to further grow the business. Using DeeBee’s in-house Re-Scan EPOS system, the business is now well placed to share its wholesale and retail data with its suppliers via the TWC SmartView platform, to drive targeted growth for mutual benefit.

Beyond this, the DeeBee commercial team wanted an effective tool to use with its customers and company retail stores to evidence best-in-class execution and to drive improved performance through sharing data. This will allow retailers to individually customise their store activation plan based on evidence of what works and what doesn’t.

By embedding one version of the truth regarding business performance, SmartView allows operators to make fast and accurate decisions and suppliers to follow their product sales from depot all the way through to the end consumer. The platform is renowned for being highly visual and intuitive – a recent survey amongst users scored the technology 9 out of 10 for ease of use, backed up by industry leading customer service, which was rated 9.3 out of 10.