Trivento Reserve Malbec claims top wine spot


Leading Argentinean wine brand Trivento now has the best-selling wine over most recent 52 weeks, with its Reserve Malbec 75cl becoming the top single SKU by value in the total wine market.

As per the NielsenIQ figures, Reserve Malbec is worth over £72.6 million in value sales in the 52 weeks to 06 November, placing it first in all wine SKUS in the UK market.

Launched in the UK only 8 years ago, Trivento Reserve Malbec has seen consistent and impressive growth, backed with substantial marketing investment across satellite and terrestrial TV channels.

“We are immensely proud that Trivento Reserve Malbec has become the number one selling SKU in the total UK Wine market,” Clare Griffiths, commercial director at Concha y Toro UK, said.

“This is the result of a continued and consistent marketing campaign to drive brand awareness and working in partnership with our customers to increase shopper penetration. We remain committed to building our brands and driving category value.”

Griffiths said the brand will be continuing with its major marketing investment in the UK market.

A new 20 second ad, the latest in the ‘Bold Discoveries’ series, has just gone live across catch up (VOD) on ITV, C4 and Sky, featuring Trivento’s premium Private Reserve Malbec.

Trivento has seen its overall brand sales (22% by value) and household penetration (now at 7.2%) both grow at an impressive rate in the past year.