Argentinean wine brand Trivento is holding a double celebration as it became a Top 10 UK wine brand for the first time: n the same period, Trivento Reserve Malbec (75cl sku) also became the #1 red wine sold in the UK by value, overtaking long-time leader Campo Viejo Tempranillo.
The Reserve Malbec delivered over £76 Million in retail sales in the 52 weeks to 24.4.21 and the brand is now worth £99 million in retail sales over the past 52 weeks, growing at +71.9 per cent in value over the same period. A year ago it was placed 18th in the Top wine brand ranking, and continues to grow faster than any other Top Ten brand by value.
“We are absolutely ecstatic about this double milestone for Trivento,” said marketing manager Preety Johl. “Trivento has continued to smash targets, winning greater distribution and building a loyal following, backed up by strong marketing campaigns which have aired on our TV screens at several points in the past 18 months. Ongoing partnerships with Discovery and now also with Channel 5 are adding more consumer touchpoints and helping to grow awareness further. For the Reserve Malbec to take the top red wine slot is phenomenal!”
Concha y Toro UK Commercial Director Clare Griffiths said: “This astonishing growth in what have been challenging conditions for all wine companies is great news and really validates our strategy of long-term marketing investment in our leading brands and working in partnership with our customers to drive category value. To have three brands now in the UK’s Top 10 is a moment to celebrate for everyone in the team here and in South America.”
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