More

    Trivento announces new Channel 5 sponsorship

    Trivento, the number one Argentinean wine brand, from Concha y Toro, has entered into a partnership with Channel 5. It involves 10-second idents from Trivento’s “Real Life Bold Discoveries” campaign being shown during some of the channel’s most popular content.

    Trivento, which has seen its sales (+76 per cent by value) and household penetration (now at 7.4 per cent) both grow impressively over the past year, continues to increase its investment in the UK market to secure its brand position. It also returns to other mainstream TV Channels after Easter, with the 20 second Real Life Bold Discoveries ad being shown across Channel 4, ITV and Sky between 15th April and 9th May.

    “We have seen such great growth in the brand, thanks to our strategic partnerships building awareness for Trivento, and now it’s time to take that to the next level,” said Marketing Manager Preety Johl. “Channel 5 is a great fit for the Trivento wine drinker, with a wide range of diverse content appealing to the more adventurous viewer which we feel is very aligned to our brand values. With a return to other channels also happening just after Easter, this is a great way to continue to drive top of mind awareness, brand sales and household penetration.”

    Latest

    Deposit Return Scheme to be delayed further

    Launching the government’s flagship recycling scheme in 2025 is...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of...

    Highland Spring’s new flavoured still water range

    Highland Spring is entering the flavoured still water category...

    Coventry Nisa Local donates £2,000 to local children hospice

    Nisa Local Riley Square in Coventry has donated £2,000...

    Don't miss

    Deposit Return Scheme to be delayed further

    Launching the government’s flagship recycling scheme in 2025 is...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of...

    Highland Spring’s new flavoured still water range

    Highland Spring is entering the flavoured still water category...

    Coventry Nisa Local donates £2,000 to local children hospice

    Nisa Local Riley Square in Coventry has donated £2,000...

    Edgware c-store fined for selling vapes to underage

    A business in Edgware has been ordered to pay...

    Sharp’s announces off-trade launch of Offshore Pilsner

    Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success. Building on Offshore Pilsner’s...

    Highland Spring’s new flavoured still water range

    Highland Spring is entering the flavoured still water category to meet the growing consumer need for high-quality tastier drinks with the launch of its new...

    Fruit-tella expands chews range with new Berries & Cherry Stick

    The world’s second largest sugar confectionery manufacturer, Perfetti Van Melle, has expanded its ever-growing range of chews with the brand-new Fruit-tella Berries & Cherry...