Trebor returns ‘Cash in a Flash’ promo

Leading mint brad Trebor has returned its popular ‘Cash in a Flash’ consumer promotion for a second year.

Live now across the full Trebor singles range, the promotion offers shoppers the chance to win a range of cash prizes including a £1,000 jackpot.

The campaign will be supported in-store with bespoke point-of-sale materials.

“It’s incredibly important to us that we create campaigns that are effective for retailers,” said Rafael Espesani, senior brand manager for Trebor at brand owner Mondelēz International.

“Last year, we saw a 23 per cent sales uplift across the Trebor singles range in independent and symbol group stores during the promotional period, with 28,052 scanned logos. We’re looking forward to welcoming back ‘Cash in a Flash’ to help create a real buzz in-store for our independent retail partners.”

Consumers need to simply purchase any Trebor product and share a snap of the pack on treborcash.com to be in the chance to win. Over 1,000 cash prizes are up for grabs on the spot, with winners guaranteed every day.

“Trebor is the number one mint brand in the UK, with the top three best-selling products in independent and symbol stores – Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint. This year we are confident ‘Cash in a Flash’ will once again help drive real sales growth in the convenience channel,” Espesani added.