Thorntons launch Mother’s Day competition for convenience retailers

Ferrero UK is launching a Mother’s Day competition exclusive to the convenience channel to continue its work to support symbol and independent retailers and acknowledging their hard work. A total of 220 Thorntons FSDUs will be available via Your Perfect Store and Shopt to help signpost in-store and create a focal display that customers will not miss as they shop. This will drive awareness of the importance of stocking lines such as Thorntons Classic in the lead up to key seasonal occasions including Mother’s Day. Three lucky winners will be chosen and rewarded with x2 trade units of Thorntons Classic 262g Gift Wrapped and x1 trade unit of Thorntons Classic 150g With Love, as well as a Piglet’s Pantry afternoon tea for two worth £30 delivered to their door, to share with their loved one.

Retailers can enter in a variety of ways. Entries open on the 1^st March and close on 7^th March:

1. Retailers can enter by visiting Ferrero’s dedicated trade website – Your Perfect Store – and ordering a free Thorntons FSDU. They will then be entered into the competition automatically; or
2. Alternatively, they can share a picture of their current Thorntons fixture in-store via @FerreroYPS on Twitter or via email to [email protected]; or
3. They can order a free FSDU via retailer app Shopt, and will be entered into the competition automatically

The three winners will be chosen at random, once the competition has closed to receive their stock and afternoon tea bundle ahead of Mother’s Day celebrations.

Judith Smitham, of Pydar Stores in Truro, Cornwall, entered Ferrero’s Valentine’s Day competition to gift Ferrero Rocher-inspired bouquets to customers at the beginning of the year and comments: “What an amazing promotion, the red rose bouquets studded with Ferrero Rocher looked incredible. The uplift in sales was brilliant – we have never sold as many Ferrero products in three days – 44 in total. 69 per cent of category sales were from Ferrero, a quality product which will make us look differently at the category in the future. Entering and winning the competition has had a positive impact on our store in many ways and we are already planning to do our own promotion using Ferrero product for Mother’s Day.”

“We know that Mother’s Day will be celebrated differently this year as Covid-19 restrictions continue, but one thing is for certain, consumers will still want to celebrate the occasion,” said Levi Boorer, Customer Development Director at Ferrero. “Convenience stores, particularly during the pandemic, have been at the heart of communities, providing shoppers with their essential items as they try to avoid larger crowds. Our Mother’s Day competition looks to reward retailers with an afternoon tea treat and support them in catering for the seasonal demand with some Thorntons stock – the fastest growing boxed chocolate brand at both Valentine’s Day and Mother’s Day last year.” [1]

The Promotion is open to businesses with retail stores in Great Britain (England, Scotland and Wales); store owners/operators must be aged 18+. Open from 09:00 on 01/03/21 – 16:59 on 07/03/21. One entry and one Prize per business. To enter: Retailers can enter the Thorntons Mother’s Day competition in 3 ways: by ordering a Thorntons narrow FSDU from www.yourperfectstore.co.uk, by ordering a free FSDU bia the Shopt app, by sharing an image of their existing Thorntons display in-store via @FerreroYPS on Twitter, or by sharing the image to [email protected]. Prize: Three winners will receive a Prize consisting of x2 trade units of Thorntons Classic product to stock in-store, as well as a Piglets Pantry afternoon tea for two worth £30. For full Ts & Cs, visit www.yourperfectstore.co.uk. Promoter: Ferrero UK Limited, 889 Greenford Road, Greenford, Middlesex UB6 0HE.

[1] Nielsen; Boxed Chocolate; Value sales growth; 3 weeks to Valentine’s Day & Mother’s Day; Top 10 brands