“The Multiverse Awaits” is a Coca-Cola consumer promotion and campaign with Marvel, the biggest collaboration in the history of the relationship between Coca-Cola and The Walt Disney Company.
Available now, six new limited-edition Marvel designs – three for Coca-Cola Zero Sugar and three for Coca-Cola Original Taste on cans, bottles and multipacks – feature the icons of Marvel Super Heroes: Captain America, Loki, She Hulk, Iron Man, Black Panther and Black Widow.
The on-pack promotion offers shoppers the chance to win an epic getaway to the new Marvel Avengers Campus at Disneyland Paris and other exclusive prizes designed to elevate their entertainment time at home with friends and family. The competition can be accessed by scanning QR codes on promotional packs which will take shoppers through to the Coca-Cola App, where they’ll also be able to enjoy mini games and immerse themselves in the Marvel Universe.
The limited-edition packs and on-pack promotion will be supported by a marketing campaign which includes a new advert to run across TV, Cinema and other video-sharing platforms, as well as digital and out-of-home advertising.
The new TV advert is set in an unassuming corner shop, on an everyday street, where something so incredible takes place that the world pauses to witness the events that unfold. Passers-by gather and stare in amazement as lights flicker and an intense glow radiates from the windows. Without knowing it, a young adult woman has created a rift in space and time through the simple act of cracking open a cold can of Coca-Cola Zero Sugar. But it wasn’t just any can – it was lying in wait for the right person to come along and open a gateway allowing them to travel to the incredible Marvel Avengers Campus at Disneyland Paris.