Premium mixer brand The London Essence Co. has announced the expansion of its crafted soda range with the launch of White Peach & Jasmine and Pink Grapefruit Crafted Sodas into 6x150ml multipack can formats RRP £3.75, alongside its crafted soda range in 500ml bottles, RRP £2.
The launch supports London Essence’s ambition to build a premium mixer brand for a much broader range of elevated mixed and solus drinks. It also comes well timed to support the emerging growth areas in premium spirits and where consumers are seeking out new cocktail trends and no / low alternatives.
The Pink Grapefruit Crafted Soda from London Essence originally launched in April 2022, however the launch of the new formats marks the first time the SKU will be available via retail channels, having previously only been available via hospitality and direct-to-consumer websites. With a well-rounded taste profile, the Pink Grapefruit Crafted Soda can be served on its own for a refreshing boost, or paired with your favourite premium tequila, for a sophisticated take on the classic Paloma cocktail.
London Essence’s White Peach & Jasmine Crafted Soda is currently available in selected retailers in 500ml bottles. However, the launch of the SKU into the brand’s 150ml can will provide consumers with a convenient format that is perfect to use as a refreshing drink alone over ice, or mixed with their favourite premium spirit or prosecco for a light spritz cocktail.
“We’re thrilled to be expanding our much-loved Crafted Soda range which will soon be available widely across a number of retailers,” said UK Head of Marketing at The London Essence Co., Melanie Ginsberg. “This expansion of our grocery presence will allow our range to be readily available to even more consumers showcasing the brand’s successful growth within the premium mixer category and allowing consumers to enjoy a premium drinks experience from the comfort of their own home.”
The launch of the new soda formats follows the news of London Essence’s exponential growth across GB retail in the last twelve months, making it the fastest growing mixer company in GB with 52 per cent increase in brand penetration within the last year; its premium mixers are now available in over 13,000 retail outlets across the country.