The Hidden Sea dives into RTD market with a new spritz range

The Hidden Sea, the eco-conscious, South Australian wine brand, has launched a new canned spritz range.

Aavailable to retailers now, Spritz Rosé and Spritz Pinot Grigio cans will join the wider range of vegan wines – including a Sauvignon Blanc, Chardonnay, Rosé, Shiraz and Red Blend – in actively removing plastic from the world’s oceans.

To date, the wine brand has removed over 22 million single use plastic water bottles from the ocean in partnership with ReSea. The two latest skus will play a pivotal role in helping The Hidden Sea reach its audacious 1 billion plastic bottle goal by 2030, as, for every can sold, it will remove and recycle the equivalent of four plastic bottles from the ocean.

Championed by distributor Kingsland Drinks, the recyclable cans have been crafted with The Hidden Sea’s core consumers in mind and to tap into the RTD and moderate drinking trends. At 5% ABV for the 250ml cans, the skus offer shoppers a mid-strength, refreshing and premium spritz option in the canned wine market.

“The Hidden Sea’s move into the canned wine market offers retailers the option to stock a premium, delicious product for a demographic that is buying into the sector and want responsible brands. The spritz cans will play a vital role in our goal to remove plastic from the ocean,” Justin Moran, co-founder of The Hidden Sea, said.

The Spritz Rosé is pale pastel pink in colour, with aromas of soft, juicy peach flesh and confectionery notes and a light, bully palate with red berries and hints of florals and creaminess supported by zesty tones. The Spritz Pinot Grigio’s colour is bright white in colour with green edges and has fresh characters of green apple, lemon pith and lime cordial on the nose. It offers an effervescent and expressive palate where the bubbles leave a flavoursome finish with crisp fresh characters of pear and pineapple with subtle hints of honey.

The RTDs are available to retailers via Kingsland Drinks in four packs, or individually at an RRP of £3.50. The cans’ labels feature The Hidden Sea’s whale logo, designed by award-winning artist Jon Contino, which pays homage to an ancient, fossilised whale that was discovered under a vineyard in Wrattonbully.

Pete Fairclough, Senior Brand Manager at Kingsland Drinks, said: “The Hidden Sea’s move into the RTD sector is a natural evolution for the brand, which lends itself perfectly to consumer thirst for quality, canned drinks and brands that exist for something bigger than themselves. We’re focused on securing retail listings for the Spritz Rosé and Spritz Pinot Grigio and engaging consumers with The Hidden Sea’s compelling ethos.”