More

    The Famous Grouse becomes top selling whisky of festive season

    The Famous Grouse has become the top selling whisky in the UK off-trade during the festive season, with sales topping £71 million.

    The Scotch blend overtook Jack Daniel’s with a 2.6 percent value growth year on year over the 12 weeks to 4 January, according to Nielsen data.

    The whisky category in total was valued at £393 million, larger than both vodka and gin, this Christmas.

    “The Famous Grouse for years has been the UK’s favourite whisky and driving force behind the blended Scotch category, so we are delighted to have reclaimed our number one spot in the UK’s largest spirits category,” said Mark Riley, managing director, at Edrington-Beam Suntory UK .

    “It’s fantastic to see a Scotch back in the top spot, particularly for The Famous Grouse, where success has been driven by our strong equity, premiumisation and increased demand for smaller bottle sizes.”

    Latest

    Biona condiments range heats up with two new mustards

    Organic food supplier Biona is introducing two new high-quality...

    Florette partners Jet2 Holidays and Megan McKenna in fresh promo

    Salad brand Florette is aiming for the skies this...

    Carbonated drinks brand, TRIP, launches functional mushroom and adaptogen range

    Soft drinks brand TRP has launched a new range,...

    57% of businesses expect to never be fully cashless

    Cash is here to stay, with nearly 6-in-10 businesses...

    Don't miss

    Biona condiments range heats up with two new mustards

    Organic food supplier Biona is introducing two new high-quality...

    Florette partners Jet2 Holidays and Megan McKenna in fresh promo

    Salad brand Florette is aiming for the skies this...

    Carbonated drinks brand, TRIP, launches functional mushroom and adaptogen range

    Soft drinks brand TRP has launched a new range,...

    57% of businesses expect to never be fully cashless

    Cash is here to stay, with nearly 6-in-10 businesses...

    Groundbreaking integration trial between Gander and Snappy Shopper yields remarkable results

    In a landmark trial, two leading tech firms joined...

    Rekorderlig unveils new Peach-Raspberry flavour for 2024

    Rekorderlig is expanding its range with the launch of a category-first Peach-Raspberry flavour, available now in stores across the UK. Rekorderlig Peach-Raspberry combines peach, which...

    Mangrove adds Danish whisky Stauning HØST to its portfolio

    Recognising the production of rye and barley around its distillery, Danish whisky producer Stauning has produced a new expression, HØST. Adding to their wide...

    Thatchers low/no cider now available in cans

    Thatchers Cider is releasing its alcohol-free cider, Thatchers Zero, in a can format for the first time. From 15 April 2024 Thatchers Zero, which is...