US dessert chain The Cheesecake Factory has announced the launch of its products in the UK and Ireland.
The initial range of premium products will be available across the grocery, convenience and foodservice sectors.
The development comes as Glasgow-based Blaze XK Limited has been appointed as the UK and Ireland distribution partner by The Cheesecake Factory’s Netherlands-based master European distributor Schengen Desserts BV.
“These are show-stopping, premium desserts from a famous American brand and they are going to go down a storm with consumers looking to treat themselves, especially in these uncertain times when they want something special to enjoy at home,” commented Brem Bremner, brand director and co-founder of Blaze XK.
The brand’s cheesecake slices are ideally suited for convenience stores and food-to-go counters, Bremner said. The products include the flagship Original, Chocolate Mousse, Red Velvet and Strawberry Topped cheesecakes.
Two ranges - At Home and Bakery - will be available, catering to the retail and foodservice sectors respectively.
Vicki Heenan, who has been appointed head of sales UK and Ireland for The Cheesecake Factory, said: “For the retail market we can offer a selection of take-home cheesecakes and individual servings and cupcakes along with other products from the At Home range while the Bakery range is targeted at restaurants, cafés, airlines and hotels looking to serve quality cheesecakes that have huge brand appeal.”
