Thatchers Cider has joined the Portman Group, the trade group and social responsibility body of UK alcohol producers, as its newest member.
The family-run cider maker is the fourth company to join this year, bringing the membership of the trade group to 12.
Thatchers is also the fourth family business to join the Portman Group.
“As a family-run cider business, we care about the long term and investing in the next generation,” commented Martin Thatcher, managing director of Thatchers.
“This can mean planting apple trees that will bear fruit for decades to come, establishing our Foundation to support the local community, or, as we are proud to do today, joining the Portman Group to support responsible alcohol consumption and tackle harm.”
John Timothy, chief executive of the Portman Group, said: “We are delighted to have Thatchers join the Portman Group as a new member. Their additional support will ensure we continue to demonstrate that the alcohol industry is responsible and committed to evolving as society does.
“Now more than ever, we need support from the industry’s most reputable companies to help us shape the conversation surrounding alcohol. We encourage producers and retailers, both large and small, to talk to us about how they can play their part in engaging with the key policy challenges and aid us in telling the story of this socially responsible sector.”