Although the market for Cold Infusions has been dampened by the requirement to stay at home, glimpses of warmer weather and the prospect of returning to something near normal is sparking interest in the category again with sales of Tetley Cold Infusions fluttering to life with 13.7 per cent volume growth [AC Nielsen 4 weeks to 27 March 2021].
As much as 39 per cent of Tetley Cold Infusions are consumed when out and about, so gearing up for summer interest and the pending Summer of Sport, the brand is launching a new digital campaign including social, VOD and influencer activity. Its spearheaded by two-times Olympic Gold Medallist Rebecca Adlington OBE, with a clear message of “simple, natural flavour – add a little fruitiness to your water”.
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