Tequila Rose has launched a campaign designed to bring a flavour of the luxurious party island of Ibiza to customers across the UK this summer.
The campaign will be activated across the on and off trade, and amplified through paid social media, PR and a phased influencer and celebrity marketing campaign.
On-trade partners, The Adventure Bar Group (from June 1 to July 30) and O’Neill’s pubs (July 1 and August 26), will be giving consumers the chance to win a trip for two to Ibiza Rocks if they purchase a Tequila Rose shot or cocktail.
“We want our fans to enjoy every moment this summer, and what better way to do this than giving two lucky winners and their bestie the chance to win a luxury trip to the ultimate party island whilst enjoying their favourite pink drink,” said Sophie McLeay of Tequila Rose.
Manchester-based PR and digital agency Democracy, has engaged Love Island celebrities Chloe Burrows and Millie Court to bring the campaign to life in Ibiza supported by a calendar of activity that will be amplified throughout the summer to maximise awareness and bring the Ibiza vibes home to the UK throughout the summer.
“Choosing the right talent to amplify this campaign and connect with our audience was key to setting up this campaign for success,” added Democracy’s Jen O’Grady.
“This content will not only create the ultimate FOMO, but bring the party to UK fans across the whole of the summer wherever they eat, drink and play.”
Brand experience agency Quantum are delivering the on and off-trade activations. Group Account Director Laura Winter said, “This year’s Ibiza Rocks partnership is all about celebrating the carefree spirit of fun and freedom that our Tequila Rose consumers value.
“We’re proud to deliver the on-pack and below the line Ibiza Rocks partnership campaign and can’t wait to be connecting with luxury-loving consumers everywhere…adding a little extra excitement to their summer of fun!”