TePe, one of the UK’s leading oral health brands, is set to air its first-ever TV campaign, educating viewers on the importance of cleaning between the teeth as part of its Little Habits That Last a Lifetime campaign.
The Swedish-founded, UK-established oral care brand, best known for its Interdental Brushes, has created a playful and memorable ad highlighting that brushing alone only cleans 60 per cent of the tooth surface – leaving 40 per cent untouched.
The campaign aims to shift perceptions, showing interdental cleaning not as an optional extra, but as an essential step for achieving a truly healthy smile.
The ad will air exclusively on ITV until 26 October, with spots during prime-time quiz shows and family films. It will run across ITV Central, ITV Wales and ITV WCTV, with extended coverage on ITV HTV West, where TePe’s UK headquarters are based.
This will be amplified via YouTube, the London Underground, Digital Programmatic and a regional bus campaign in Yorkshire.
Along with significant media investment, the campaign will also be brought to life across social and PR channels – with a blend of earned media and influencer strategy helping to reach even wider audiences than ever before.