Golden Wonder are now launching their best-selling crisp flavours in £1 PMP packs as it continue to stick to £1 price-point for its PMPs to drive retailers’ margin as well as to give confidence to consumers of great value.
The new fully flavoured £1 PMP range includes Cheese & Onion, Spring Onion, Salt & Vinegar and Chip Shop Curry and will be available from July.
£1 PMPs are a must-stock and they have been the main driver of snacks category growth over the past 4 years, growing over three times faster than the market and accounting for half of all sales. Inflation pressure is forcing many brands to move above the all-important £1 price-point though Golden Wonder – with 75 years of delivering great branded value – is sticking with this price-point.
This commitment to £1 has helped Golden Wonder’s £1 PMP Snacks range outperform the market (+22.6 per cent vs +9.9 per cent). Building on this success, Golden Wonder has launched their best-selling crisp flavours in £1 PMP packs.
