Golden Wonder launches best-selling crisp flavours in £1 PMP packs

Golden Wonder are now launching their best-selling crisp flavours in £1 PMP packs as it continue to stick to £1 price-point for its PMPs to drive retailers’ margin as well as to give confidence to consumers of great value.

The new fully flavoured £1 PMP range includes Cheese & Onion, Spring Onion, Salt & Vinegar and Chip Shop Curry and will be available from July.

“Having spoken to retailers and consumers, the importance of sticking to the £1 price-point comes through loud and clear. The squeeze on consumers means independent retailers must give their customers confidence that they are getting great value through PMPs. Instead of raising the headline price of our £1 PMPs, we’re sticking with £1 – demonstrating Golden Wonder’s commitment to making great-tasting snacks, with great consumer value, whilst also delivering strong retailer margins,” stated Matt Smith, marketing director for Golden Wonder.

£1 PMPs are a must-stock and they have been the main driver of snacks category growth over the past 4 years, growing over three times faster than the market and accounting for half of all sales. Inflation pressure is forcing many brands to move above the all-important £1 price-point though Golden Wonder – with 75 years of delivering great branded value – is sticking with this price-point.

This commitment to £1 has helped Golden Wonder’s £1 PMP Snacks range outperform the market (+22.6 per cent vs +9.9 per cent). Building on this success, Golden Wonder has launched their best-selling crisp flavours in £1 PMP packs.

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