Tango is diving straight into 2026 with a new identity across its entire core range and rotational flavour series designed to match Tango’s personality, delivering stronger brand visibility and greater on-shelf presence, marking the start of a busy year of brand activity. The refreshed design includes enhanced on-pack fruit flavour cues, delivered through vibrant visuals, helping retailers to attract and keep shoppers and increase appeal, particularly among Gen Z consumers.
Tango’s glow-up, backed by its biggest brand investment to date, spans Tango Orange and the newly named Tango Zero’d range including Tango Zero’d Orange, Tango Zero’d Apple and Tango Zero’d Cherry, forming part of a wider brand refresh.
Tango is worth £113m RSV in the off trade, strengthening its position as a must-stock brand.
“This new look is all about increasing visibility and amplifying the intense bold taste of our Tango flavour ranges,” said David Laidler, Brand Director – Carbonates, Carlsberg Britvic. “The refreshed packs hero Tango’s great taste, ensuring the brand really stands out on the shelf. By making the brand’s flavour appeal even more prominent, we’re making it easier for retailers to trade shoppers up and keep the category vibrant and relevant – especially for Gen Z.”
The roll-out of the new designs will be hitting shelves from March 2026.