Talking Cans: new look and campaign for Lucozade’s high caffeine stimulation brand

Lucozade Alert has unveiled a new campaign – featuring a fresh new look – to drive awareness of the brand, and help retailers grow their sales.

It includes OOH adverts, digital placements across Spotify and online streaming platform Twitch, video on demand, social media, influencer marketing and in-store activations to encourage shoppers to reach for a can of Lucozade Alert and get them feeling ready to take on anything.

Brought to life through digital “talking cans,” the content inspires people to take charge of their day.

The array of dynamic social activity will extend through a series of interactive, fast puzzles to challenge the sharpness of Lucozade Alert consumers and drive shopper engagement. This is all underpinned by influencer marketing to generate further brand awareness.

The campaign launches this month with £1.2 million of investment reaching a significant 83 per cent of adults in the UK.

“Lucozade Alert has become a staple of the growing stimulation energy segment, worth £8.1million in value sales since launch,” said Aoife McGuigan, Head of Lucozade Alert at Suntory Beverage & Food GB&I.

“With its continued growth and the launch of our updated pack design, now is the perfect time to launch our new campaign. Talking Cans puts our brand’s witty, vibrant personality at its heart by encouraging Brits to grab a can of Lucozade Alert to help them through their busy day.

“This new campaign brings a fresh opportunity to build product awareness, increase shopper engagement, encourage trial, and drive additional purchases.”

Retailers should ensure their chillers and soft drink aisles are well stocked across the Lucozade Alert range to take advantage of the buzz created by this engaging new campaign, helping shoppers to easily pick up their favourite drink.

Lucozade Alert’s campaign will be live from February and run through to July across all key channels.