Symington’s has unveiled a new consumer marketing campaign, Slurp Loud & Proud, for its Naked brand.
Billed as the biggest ever campaign for the brand, the campaign is live across Naked social, influencer, outdoor and trade press.
With each creative featuring an illustration by artist Justin Poulter, the campaign highlights Naked’s challenger brand mentality, positioning it as ‘instant noodles without the instant regret’.
The campaign also offers shoppers the chance to get their face on the side of a Symington’s lorry, by submit their loud and proud slurping escapades.
Christine Everett, head of brand at Symington’s, said: “Naked has been one of Symington’s real success stories and has enjoyed consistent growth for a number of years now. We’ve put in a tremendous amount of work to ensure the brand stands out against its competitors boring flavours, and with some of our products coming in a 750 per cent and 250 per cent less fat and sat fat than our rivals, we’ve got a lot to shout about.
“This is our biggest ever marketing campaign for Naked and we’re confident that with the visibility we’ll get across the next two months and the amazing new products we’ve just launched, that we’ll see some really great results.”
The campaign follows a number of new product launches from the brand including: ‘Naked Five-Minute Noodles’, an on the hob offering which can be prepared on its own or as part of a stir fry and shared, Naked Free From Rice Pots which are 100% gluten and dairy free and Naked Plant Pots which are 100% plant based and one of your five-a-day.
Slurp Loud & Proud is set to run until the end of October.