British sweet manufacturer Swizzels has created a limited-edition Minions-themed range of confectionery to coincide with the UK release of Illumination’s Minions: The Rise of Gru, which launches in UK cinemas today.
The products are certain to prove popular with consumers and retailers can maximise sales with eye-catching, seasonal displays that shine a spotlight on the eagerly anticipated film.
The range includes:
Minions Banana and Blueberry Squashies
A brand-new flavour of the UK’s number one sugar confectionery brand*, presented in blue-and-yellow striped packaging to echo the Minions in their iconic dungarees.
Retailers can purchase in 120g packs in cases of twelve PMP. RSP £1 per hanging bag.
Minions Tropical Chew Bars
A brand-new product featuring two tropical flavours: Peach & Passionfruit and Mango & Pineapple. Vegan-friendly, the chew bars are presented in vibrant packaging that features a different Minion on each product.
Retailers can purchase in 120g packs in cases of twelve PMP. RSP £1 per hanging bag.
Minions Tropical Fizz Individual Chew Bar
Another new product, Minions Tropical Fizz individual chew bars will be released in June with an RSP of 15p. Vegan-friendly, the product features a surprise sherbet centre encased in a tropical flavoured chew.
The range will be heavily supported across all media platforms throughout the summer.
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