Sweet maker Swizzels has launched two brand new products – Squashies Tropical and Squashies Sour Shooting Stars.
Landing on shelves in time for summer, the new additions to the Squashies line-up – the number-one sugar hanging bag in the UK – reflect the rising popularity of sour and tropical flavours.
Squashies Tropical feature fun parrot, pineapple and watermelon shapes in the fruity flavours of mango & passionfruit, pineapple and watermelon. Squashies Sour Shooting Stars feature the tempting sour flavour combinations of pink lemonade, starfruit & peach and cola lime in cute shooting star shapes, perfect for shoppers seeking a refreshing treat.
In response to the increasing consumer demand for healthier, lower-sugar products, both the Sour Shooting Stars and Squashies Tropical are HFSS-compliant, for shoppers seeking a treat that is lower in sugar but doesn’t compromise on taste.
The new hanging bags come in bright, eye-catching packaging to stand out on shelves and catch shoppers' attention. With an RRP of £1.15, the new Squashies are available to retailers now.
Squashies Tropical will also be available in PMP format to help retailers drive sales, encourage impulse purchases and build trust, price confidence and shopper loyalty.
“The iconic Squashies range is set to get even more exciting with the addition of bold new shapes and flavours which are sure to make an impact," Clare Newton, trade & shopper marketing manager at Swizzels.
“Reflecting consumer trends, including the rising popularity of sour and tropical flavours, Squashies Tropical and Squashies Sour Shooting Stars retain the unique soft and foamy texture and beloved taste of Squashies whilst appealing to those seeking a HFSS-compliant choice.
“These on-trend, delicious treats are set to be a hit with consumers looking for fresh, fun treats this summer and retailers should stock up in anticipation of high demand.”
A full digital toolkit and activations will be available to wholesalers and retailers to help catch consumer attention and drive sales.
The launch of Squashies’ new flavours is amplified by a tongue-in-cheek "Breaking News" campaign that treats their arrival as a world-shaking event. With exaggerated global-scale disruption, bold media takeovers and absurd levels of intrigue, the campaign dials up the drama to match the impact of the brand’s most exciting launch to date.
