Supermarkets are seeking to cash in most of valentine amid inflation by keeping prices for their Valentine’s Day meal-deals stable in the hope of luring customers from restaurants.
This Valentine’s Day is set to look different after a year of record food inflation that has sent up prices of everything from flowers to chocolates and dining in restaurants. As a result, romantic Valentine dinners out will cost more so supermarkets too are reportedly modifying their offerings to attract cash-conscious customers.
Morrisons is selling a 15-pound package for a starter, main, two sides, drink and dessert. Its members will get 1 pound off a dozen fresh red roses from Feb. 11, the retailer said.
Tesco, whose CEO recently noted that consumers are shifting away from eating out, has reduced the price of its Valentine’s Day dinner-for-two to 12 pounds – down from 15 pounds last year – for a main, side dish, dessert and drink.
Sainsbury’s has tied up with Uber Eats to offer 15 pound “emergency bundles” of a three-course meal, drinks and gifts with free delivery in parts of East London.
“It’s an opportunity for the supermarkets to sell their premium ranges to people who wouldn’t normally buy them,” said Chris Beckett, head of equity research at investment firm Quilter Cheviot. “That could lead to repeat purchases in the future.”
As eating at restaurants in December cost 9.4 per cent more than last year, according to Britain’s Office of National Statistics, companies such as Mondelez, Nestle and Lindt too hiked prices due to which people paid 10.7 per cent more for chocolates.
As a result, romantic Valentine dinners out will cost more and restaurants are modifying their offerings to attract cash-conscious customers.
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
