Strykk adds Not Vanilla V*dka to its non-alcoholic range

Elegantly Spirited Ltd has announced the launch of Strykk Not Vanilla V*dka, the non-alcoholic spirit alternative for vanilla vodka cocktails.

Strykk Not Vanilla V*dka is described as an alcohol-free ‘spirit’ alternative for vanilla vodka cocktails such as a Passionfruit Martini. According to the CGA Mixed Drink Report Q3 2020, the serve accounts for one in five cocktails served in the UK.

The RRP of Strykk Not Vanilla V*dka £18.99, in line with the core spirits range. This launch increases Strykk’s core spirits range to four products which include alcohol-free alternatives to gin, rum and vodka, as well as a ready-to-drink range. It will be available through an exclusive UK distribution arm and cocktail partner, Funkin Cocktails.

Since the launch into the UK on-trade in 2018, Strykk is an established name itself in take-home with Tesco and online with Amazon and Ocado.

Elegantly Spirited CEO and co-founder of Strykk Alex Carlton says: “With 8.6 million drinkers looking to reduce their alcohol intake, Strykk Not Vanilla V*dka represents a huge trade-up opportunity, giving consumers a non-alcoholic alternative to a favourite flavoured spirit.

Consumers want to maintain social rituals and with the introduction of Strykk Not Vanilla V*dka drinkers can stay in the round and enjoy cocktails, such as a Passionfruit or Espresso Martini, minus the alcohol,” he said.