Jisp has announced in its January performance update for 2024 that retail sales through its Scan & Save mobile app solution were up 65 per cent compared to January 2023, pointing to a much quicker start to the year, and taking the total amount of Jisp generated sales for retailers to over £4.5m since launch.
January performance figures also showed a marked improvement in scan, tap and redemption totals, up 68 per cent, 77 per cent and 80 per cent respectively. The uplift in taps and redemptions points to a higher level of conversion to sale following a scanning action in store which has contributed to the higher retail sales value.
This is not only good news for retailers, but also for brands who are already enjoying a conversion rate of around 90 per cent through Scan & Save.
Shoppers have also seen greater benefits in January 2024, with savings through the app up 77 per cent on 2023, this has been driven by greater numbers scanning but also through an increase in brand investment heading into 2024.
Greater shopper awareness of promotions through the Scan & Save app has also played a key role in improved performance this year. Improved data through the business has resulted in a 100 per cent increase in the number of shoppers who can be targeted directly through email and push notification campaigns, driving more customers to promoted product and into stores more frequently.
Tech-savvy teens and twenty-somethings have also made a shift to Scan & Save in January 2024. 26 per cent of the apps users now fall into the 18-29 category versus 23 per cent in 2023. The shift has seen 18–29-year-olds overtake the 30-39 age group (22 per cent in 2024) as Scan & Save’s most active redeemers. This is in line with Jisp’s strategy to get younger shoppers engaged with the app earlier to build greater loyalty over time. Indeed, six of Scan & Save’s top 10 redeemers were under 30.
“We always planned for a fast start to 2024. We finished 2023 on a superb upward trajectory and it was important that we maintained that” said Jisp’s managing director Ilann Hepworth. “The cost-of-living crisis continues to bite hard on shoppers’ budgets and it’s clear that they’re looking for value.
“Scan & Save continues to offer the greatest value to shoppers compared to other loyalty reward schemes available. Our top redeemers are saving thousands – not hundreds – per year and earning hundreds more in loyalty rewards. While our retailers experience an increase in sales and footfall, receiving additional margin enhancement, and our brand partners are seeing their products outperform the sector through Scan & Save stores.”
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