Strings & Things is bringing Fun-Om-Nom-Nom back to screens in 2026 for a seven-week run across linear TV, broadcaster video-on-demand (BVOD), social and influencer channels, as it continues to invest in Cheestrings’ brand visibility to drive shopper consideration and support sales in store.
After a strong first launch that boosted parental consideration, health perception and brand “coolness”, the return of the campaign is designed to keep Cheestrings front of mind with families and help retailers make the most of growing momentum in cheese snacking, with Strings & Things ranking as the number one cheese snacking brand over the latest 12 weeks by value market share.
This comes alongside Cheestrings’ updated Real Cheese packaging, helping build further momentum behind the brand.
“The success of Fun-Om-Nom-Nom’s launch showed just how powerfully the campaign resonated with families,” said Liz McTurk, Senior Brand Manager at Kerry Dairy Ireland Consumer Foods.
“It delivered standout results for Cheestrings, strengthening consideration and brand perceptions in a meaningful way, while bringing to life the playful spirit that has helped make Cheestrings the UK’s fastest-selling cheese snack.”
The cheese snacking category growing is 14 per cent YOY, and continued investment in brands like Cheestrings is helping retailers tap into category demand, keep shoppers engaged and drive further sales growth in store.