Starbucks launches new RTD protein range

Starbucks has announced the launch of a new protein drink as part of its ready-to-drink range.

Crafted from a smooth blend of Starbucks Arabica Coffee, with 20g protein per bottle (330ml), creamy low-fat milk, and no added sugar, Starbucks Protein Drink with Coffee (RSP £2.75) is available in three iconic coffee variations: Caffe Latte, Chocolate Mocha flavour, and smooth Caramel Hazelnut flavour.

The high-protein range lands in protein aisles on 13 June, adding strength to the protein category which has seen exponential growth, increasing in value from £46m in 2021 to £125m in 2023 [Nielsen 11/23].

Created with an active lifestyle in mind, the Starbucks Protein Drink with Coffee is designed to be enjoyed, whenever consumers need it. The high protein content supports daily protein intake, without compromising on taste.

“We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that,” Adam Hacking, head of beverages at Arla, commented.

“We know Starbucks’ consumers are some of protein’s biggest fans – in fact, they buy it 6.1 times per year more frequently than average protein buyers. Now they can enjoy it with the same great taste as our chilled coffee.

“By appealing to existing protein drinkers as a trade-up opportunity and by tapping into the penetration opportunity for new shoppers, Starbucks Protein Drink with Coffee will continue to drive growth in the milk-based beverage category.

“This is a game-changing launch, so we have gone full strength, with not only one flavour but three. It is a whole new range that will further build our market-leading position and give consumers even more choice.”