Spraga, Ukraine’s no.1 Kombucha brand, is launching into the UK market, rolling out with four functional flavours: Original, Ginger & Lemon, Pomegranate and Apple & Pear. The drinks are initially available through wholesalers such as CLF, and Spraga is preparing for wider national distribution in early 2026. The brand recently won gold in the Innovation award at LUNCH!
Made using organic tea, organic cane sugar, and a living SCOBY culture, Spraga is naturally fermented, rich in probiotics, and low in sugar, offering a healthy and tasty alternative to traditional soft drinks. Packed with natural nutritional benefits the drinks are completely free from sweeteners and concentrate. Perfect for supporting your gut health and immune system and, not only is each made with natural and organic ingredients, with no preservatives or colourings, but they are naturally fermented and unpasteurised.
“Since we started our Spraga journey we have been on a mission to prove that healthy drinks don’t have to be boring," said Nykyta Izmaylov, Founder of Spraga. "That’s why we’ve created a range that’s focussed as much on flavour as it is on functionality. We know that the gut-health trend is set to stay and 67 per cent of UK consumers are actively trying to reduce their sugar intake, too. We’re really excited to be bringing a new product range to the UK where we see strong opportunity to recruit new customers into the Kombucha category”.
Kombucha is one of the fastest growing functional drinks in the UK, with supermarket sales up 39 per cent YOY. Internationally the category is seeing sustained growth, with the US kombucha market over six times the size of the UK and forecast to grow 16 per cent YOY to 2030.