Highlights
- Guaranteeing wholesale price-matching on over 100 lines
- Move designed to strengthen retailer margins, encourage purchasing loyalty
- Tobacco Price Match campaign adds to SPAR Scotland’s value-led initiatives
Dundee based CJ Lang & Son Ltd, the leading wholesaler for SPAR satores in Scotland, has announced a significant investment in reducing and matching the wholesale price of 106 tobacco lines. This move is designed to strengthen retailer margins, encourage greater purchasing loyalty and reinforce SPAR Scotland’s competitive positioning in a challenging market.
The investment follows a series of successful tobacco trials and promotional stunt deals, which delivered strong results for retailers. However, the business recognised the need for a more consistent, long-term approach to support its retail partners.
“This strategy is about listening to our retailers and responding to the market,” said Brian Straiton, Independent Sales Director at CJ Lang & Son Ltd. “Retailers told us we needed to review our tobacco offer to remain competitive and this price investment aligns us with activity from key competitors. By being proactive, we are helping retailers maintain margins and drive growth in a very challenging category.”
By streamlining tobacco pricing and offering a more competitive wholesale proposition, SPAR Scotland aims to help retailers increase sales and improve efficiency at store level. The initiative is also designed to strengthen retailer loyalty and consolidate purchasing with CJ Lang & Son, enabling further reinvestment into retailer-focused propositions.
“This is about working much more closely with our retailers,” Straiton continued. “A stronger, more competitive tobacco offer encourages retailers to buy more from us, which in turn allows us to reinvest back into our wider proposition – creating a win-win for everyone.”
The Tobacco Price Match campaign adds to SPAR Scotland’s already strong value-led initiatives, including its Value Deals programme, which offers savings across everyday essentials and high-profile consumer promotions such as the Big Deals of Summer campaign, supported by STV advertising.
“Retailers can be confident that SPAR Scotland remains focused on delivering value,” Straiton added. “We are constantly investing in promotional activity with great brands at great prices to give shoppers confidence that they get value in our stores. The Tobacco Price Match campaign is another example of how we listen, take feedback on board and act in the best interests of our retailers.”