SPAR becomes official partner of Glamorgan Cricket

A.F. Blakemore, one of the UK’s largest privately owned family businesses and wholesaler for SPAR stores in Wales, Central and South East England, is proud to announce its new partnership with Glamorgan Cricket as an Official back-of-shirt Partner for the next two cricket seasons – 2024 and 2025.

The exciting partnership underscores A.F. Blakemore’s commitment to supporting sports and nurturing its neighbours by fostering community spirit.

As an official partner of Glamorgan Cricket, the SPAR logo will be prominently displayed on the back of the team’s shirts, worn by players of Glamorgan’s first team across the Vitality Blast, Metro Bank One Day Cup and the Vitality County Championship. This partnership is set to kick off with the unveiling of the new shirt at the Vitality Blast match v Surrey on Friday 31st May at the Glamorgan Cricket stadium Sophia Gardens, where cricket fans will get the first sight of the new look shirts.

Sarah Ellis, Group Marketing Director at A.F. Blakemore, said, “We are thrilled to partner with Glamorgan Cricket, a team that embodies teamwork, dedication and passion – values that resonate deeply with our business. This sponsorship not only allows us to support the team but also aligns with our mission to nurture our neighbourhoods through the power of sport. The partnership will demonstrate SPAR’s commitment to promoting healthy lifestyles through sport and we wish Glamorgan Cricket every success over the next two years.”

Glamorgan Cricket, known for their passionate supporter base, is equally enthusiastic about the new partnership. “We are delighted to welcome A.F. Blakemore and SPAR to the Glamorgan Cricket family as an official partner,” said Ed Rice Glamorgan Cricket Head of Commercial. “They are a business which shares our community values and we’re looking forward to working closely with them to grow cricket in Wales. Their support is invaluable, and we are proud to wear the SPAR logo on the back of our playing shirts as we aim for success in the upcoming season.”

In addition to the shirt branding SPAR and Glamorgan Cricket will collaborate on various community engagement activities and skills camps throughout the two seasons.

Glamorgan Cricket is dedicated to supporting its local community and developing the next generation of cricketers in Wales, and this partnership with SPAR continues both brand’s commitment to promoting healthy lifestyles.