Soreen looks to capitalise on ‘healthier’ January

Malt loaf brand Soreen is raising awareness of the benefits of making a simple, healthy food swap – from a cake bar to a Soreen bar – this January.

“People don’t often realise that Soreen has always been a much healthier option within sweet snacking,” said Mark Simester, managing director at Soreen.

“For example, our original Lunchbox Loaves have less than half the sugar than an average cake bar and 86% less fat. It’s a healthier swap without compromising on taste, which is why it’s a hit with children and families.”

Available in four different flavours, original malt, banana, apple and strawberry, all of Soreen’s Lunchbox Loaves are less than 100 calories a portion. They have no reds in their nutritional traffic lights and are a source of fibre.

“We took the decision to feature the traffic light nutritionals on the front of our packs in 2017 to make it easier for parents to make healthier choices,” Simester added.

Soreen said they will be supporting Change4Life again in 2020, by using the Good Choice badge on their lower sugar products.

The campaign began in 2009 and encourages families to cut back on sugar by making a few simple swaps to their everyday food and drinks.

Orla Hugueniot, Change4Life nutritionist at Public Health England, said: “We are pleased that Soreen is supporting Change4Life again this year. We want to help families identify healthier choices and by using the Good Choice badge, brands like Soreen are helping to achieve this.”

Soreen also supports Veganuary in 2020. Its apple and strawberry lunchbox loaves are vegan friendly, as well as Soreen’s newly launched Banana Loaf Bar, which not only is vegan approved but comes in at just 135 calories, with 32% less sugar and 58% less fat than the average snack bar.

“We’ve proved that there are still delicious treats available for the growing number of people who are following a vegan diet.” said Bethan Brown, marketing director at Soreen.