Some Co-op stores in England are putting baby formula behind the tills to stop them from being stolen, stated a recent report.
According to a report by The Guardian, some Co-op stores are taking the measure locally as a trial to tackle shoplifting. The retailer has not revealed in how many outlets this was happening.
A Brighton shop reportedly has taken this action as the cost of living crisis continues to hit people up and down the country, stated the report.
A spokesperson from the Co-op said that like all retailers, Co-op trials new deterrents to deter the theft of higher value products, including use of new packaging designs with security tags and GPS tracking.
“The decision to remove baby formula from shelves has been taken by the store locally. The product has been prone to theft in the store. It is not a UK-wide policy,” said the spokesperson.
The cost of infant formula has soared over the past year – with the price of the cheapest brand increasing by 22 per cent. The cheapest brand in this segment is Aldi’s own label brand at the cash value of Healthy Start vouchers- £8.50 a week.
Co-op’s move comes as the cost of many staple products continues to rise. A recent release from the Office for National Statistics (ONS) showed that vegetable oil and pasta cost more than double they did year ago, with tea, chips and bread not far behind.
The ONS examined 1.5m online prices over the 12 months to September 2022, looking at the difference in lowest prices. Only three products are cheaper now than they were last year, including orange juice and minced beef. The cost of an 800g tub of Cow & Gate follow-on formula in the store is £10.25.
Katherine O’Brien, a spokesperson for the British Pregnancy Advisory Service, said the Co-op’s move was “heartbreaking” but not surprising.
“Due to the soaring cost of infant formula, families experiencing food poverty are being forced to resort to unsafe feeding practices, including stretching out time between feeds and giving their babies food which is not suitable, like porridge.
“Improving access to breastfeeding support and challenging the exploitative practices within the infant formula industry are vital in the long term, but we need action from government now. To protect the health and wellbeing of the youngest members of our society, the value of Healthy Start vouchers must be increased as a matter of urgency,” she told The Guardian.