Soft Drinks brand Tropical Vibes celebrates 11m sales

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Tropical Vibes has arguably been one of the most dynamic soft drink launches of the past two years, with over 11m bottles sold so far. The brand features a combination of fresh and exotic fruit flavours, £1 RRP, attractive trade margins and a range of 14 flavours offering something for every preference. Growth continues unabated at almost 70 per cent year-on-year, spurred on by the launch of a range of American-style Lemonades in June 2020 and further innovative NPD is being readied for Spring 2021. The company is leading its ad campaign with the slogan: “Keep the Vibe Alive!”