Snickers ropes in Jürgen Klopp for new campaign

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Chocolate bar Snickers has announced a brand new football-focused campaign, teaming up with Liverpool manager Jürgen Klopp.

“Jürgen brings the same energy and passion to the Snickers campaign as he would to a top of the table clash, and that’s why he is the perfect person to front the next installment of our hugely popular ‘You’re not you when you’re hungry’ series,” Kerry Cavanaugh, Mars Wrigley UK Marketing Director commented.

The ad, filmed in 2019, shows the two-time men’s coach of the year swapping the hallowed turf of a football pitch for the more modest confines of a table football arena.

Klopp added: “My family and I have always loved Snickers, and it’s hard for me to turn down a game of football, so I was really looking forward to this partnership from the very first moment.”