More

    Snickers announces low sugar protein bar duo

    Mars Chocolate Drinks & Treats is further expanding its range of Mars branded protein products, with the launch of Snickers Hi Protein Low Sugar and Snickers Hi Protein Low Sugar White.

    The protein bar market continues to go from strength to strength, with value and unit sales increasing by 14% and 9% respectively, in a market now worth £151.7m in the UK¹. As the 2nd best-selling single chocolate bar in the UK², the Snickers brand is aiming to be the bar to now drive significant category penetration, with the strength of its iconic taste and familiarity, now in a low sugar format.

    “Although the protein bar market is growing, take home penetration figures over the past 12 months show a relatively flat scenario at an average of 5.1 per cent,” said Michelle Frost, general manager at Mars Chocolate Drinks & Treats. “Even with notable launches to the market, they have not attracted significant numbers of new consumers. We believe that with our world-renowned trusted Snickers brand, coupled with 20g protein and only 2g sugar, we have the potential to significantly drive category penetration across both major multiples and impulse channels.”

    Snickers announces low sugar protein bar duo

    Snickers Hi Protein Low Sugar (217 kcals) and Snickers Hi Protein Low Sugar White (218 kcals) boast all the caramel, nougat, and peanut flavours consumers know and love from the iconic Snickers bar, both with 20g of protein and only 2g sugar.

    Both bars will be available throughout wholesale and convenience channels from August. RSP £2.79. For all stockist enquires please call 01452 378500.

    Latest

    Mondelez to be fined for blocking cross-border sales

    The European Union is set to fine Oreo maker...

    French brand St Michel launches Choco Cakes range in UK  

    St. Michel, France’s leading cake and biscuit brand, has...

    ‘Enjoy Paris’ with Président

    Dairy company Lactalis UK & Ireland is leveraging excitement...

    trüfrü secures wider distribution for frozen fruit snacks

    Following a successful launch into the UK market last...

    Don't miss

    Mondelez to be fined for blocking cross-border sales

    The European Union is set to fine Oreo maker...

    French brand St Michel launches Choco Cakes range in UK  

    St. Michel, France’s leading cake and biscuit brand, has...

    ‘Enjoy Paris’ with Président

    Dairy company Lactalis UK & Ireland is leveraging excitement...

    trüfrü secures wider distribution for frozen fruit snacks

    Following a successful launch into the UK market last...

    Tropicana unveils new brand identity

    Leading juice brand Tropicana has announced a refresh of...

    ‘Enjoy Paris’ with Président

    Dairy company Lactalis UK & Ireland is leveraging excitement around Paris being the Olympics host this summer, with a new campaign to promote its...

    trüfrü secures wider distribution for frozen fruit snacks

    Following a successful launch into the UK market last month, US award-winning frozen snack brand trüfrü today celebrates securing wider UK distribution. DWF has...

    Cîroc releases new limited-edition flavour

    Diageo’s super-premium vodka brand, Cîroc, is releasing a new limited-edition flavour, Cîroc Limonata (37.5% ABV) in time for the summer. The latest innovation is available in...