Consumers continue to prioritise, purchase and prefer snacks amidst ongoing global economic uncertainty, a new report from Mondelēz International has found.
The fifth annual State of Snacking report by the global snacking giant, reveals that snacking behaviours continue to grow, including notable growth in mindful snacking, with the chocolate category in particular closely associated with joy.
Consumers are snacking:
Consistently: snack spending remains unchanged with two-thirds (66%) of consumers agreeing they have not made significant changes to their spend on snacks, despite being more conscious of price.
Mindfully: 85 per cent of consumers report they regularly savoor a snack’s taste, flavor, and texture while eating; 78 per cent say they appreciate snacks more when consumed mindfully.
Adventurously: consumers surveyed are leveraging social media (62%) and searching for novelty, with six in 10 considering themselves “snack adventurers” who like to try new snacks.
Purposefully: over two-thirds of global consumers agree they often choose brands that align with their values, fueling a rising appetite for snacks with sustainability benefits.
Developed in partnership with The Harris Poll, the global consumer trends study examines annual insights on how consumers make snacking decisions.
The past half-decade of tracking attitudes and behaviours among thousands of consumers across 12 countries has shown a consistent trendline of consumers demonstrating a preference for snacks over meals, Mondelēz said.
“The trend lines of the past half-decade of our State of Snacking report reinforce that despite a continued dynamic environment and changing preferences, snacking remains an integral pillar in the lives of global consumers,” said Dirk Van de Put, chairman and chief executive of Mondelēz International.
“As a more intentional consumer evolves, embracing mindful snacking, we continue to help empower them with choices across our brands as we aim to become a global snack leader.”
The survey demonstrates the growing consumer desire for snacks that offer both satisfaction and alignment with personal and environmental values. Consumers rely on snacks for perceived benefits such as to boost energy (75%), improve mood (74%), and align with fitness goals (70%). Additionally, 63% of consumers surveyed seek snacks that work to minimise their environmental impact.
This year, Mondelēz has also rolled out a standalone, complementary State of Snacking: Future Trends report showcasing longer-term consumer macro trends shaping the future of snacking.
These macro trends include: shifting demographic landscape, increasingly fluid lifestyles, people and planet impact imperative, health and well-being ubiquity, and resurgence of experience economy. These macro trends provide additional context on changing behaviours from a big-picture perspective, further exploring how the snacking world may evolve in the future.
Additional findings from the 2023 State of Snacking report and State of Snacking: Future Trends report, include:
Snacking remains a preferred eating habit, with 88% of consumers reporting that they indulge in snacks daily.
Six in 10 agree that they prefer many small meals throughout the day, as opposed to a few large ones.
Portion control is increasingly important, with 67% of consumers saying they seek portion-controlled snacks.
Seven in 10 agree they would rather have a smaller portion of an indulgent snack than a bigger portion of a low fat/sugar alternative version.
72% surveyed fear a “world without chocolate would be a world without joy,” a feeling that is consistent across generation and region.
Social media plays a crucial role in snack discovery, with over half of the consumers surveyed expressing interest in an “instant buy” option for snacks found online.
74% report that the novelty of the flavor and texture combination are important to them when choosing a snack.
56% discover new snacks on social media, and these numbers are even higher among young generations.
63% of consumers surveyed seek snacks that work to minimise their environmental impact with actions such as using carbon offsets, prioritizing local ingredients, and optimizing supply chains to promote sustainability.
74% report that they often recycle their snack packaging – up three percentage points from last year – a statistically significant increase.
Millennials are most likely to say they prioritize snacks that have less plastic packaging to begin with (71%).
“We have seen that snacking has helped consumers navigate the last five years,” said Martin Renaud, chief marketing and sales officer at Mondelēz International. “At Mondelēz International, we continue to work towards meeting the rising demand for more sustainable snacking options and mindful snacking, as the category remains a consistent daily ritual.”
To support and champion independent wholesalers, a brand new buying group title The Wholesale Group has been created and will officially launch on Jan 1 2025.
Described as "the buying group for the future" and "home of the independent wholesalers" The Wholesale Group will be led by joint managing directors Tom Gittins and Jess Douglas with Martin Williams and Coral Rose as co-chairs. The Wholesale Group will bring together the members of Confex and Fairway Foodservice to create the new group.
The Wholesale Group represents more than 12 per cent of UK wholesale and has £4.47bn annual turnover. The group will boast of 253 depots across the UK, serving more than 349,000 customers.
“Put simply, this is the buying group that the sector needs,” said Gittins.
“The Wholesale Group will be the only UK buying group to offer an extensive retail and foodservice range and expertise, alongside logistics efficiency via central distribution. It has an award-winning foodservice own brand supported by bespoke, coordinated member marketing and retail member support. And there are no membership fees and every member receives a share of the profits. We are delighted to launch The Wholesale Group as we know it is the solution for the independent wholesaler.”
Douglas adds, “The sector has changed dramatically and it is crucial that we do things differently to accommodate these changes for both our members and suppliers, and The Wholesale Group will lead the way. Driven by data and technology and with a crystal-clear focus on service, it will be the largest delivered buying group, the largest foodservice buying group and the second largest retail buying group in the UK.”
Rose states, "For our supplier partners, The Wholesale Group provides an efficient and powerful route to market through enhanced scale and capability.
“For our members, it is clear that Confex and Fairway have long held similar cultures and ethos, focused on celebrating and championing family businesses with members at the heart of everything we do. By coming together, we retain this member-centric approach but are even stronger, while building for the future.”
“While the foundations of The Wholesale Group are built upon years of expertise and specialist knowledge of the sector, this is a buying group created for the future,” said Williams.
“This is the solution for the independent wholesaler. It will provide something no other group can, and this will enable us to become the genuine home of independent wholesalers. We look forward to an incredibly exciting future.”
Things have had a shake-up at SPAR Milnthorpe with the launch of an Ann Forshaw’s Milk Shed, the new vending machine offering up fresh whole milk and flavoured milkshakes.
The machine has been placed adjacent to the SPAR store and Shell forecourt on the A6. It is dispensing gently pasteurised and non-homogenised milk fresh from the dairy in 500ml or one litre servings, competitively priced at £1 and £1.60 respectively.
Milkshakes are available too at £1.80 for a 500ml size or £2.80 for a one litre serving, and are in five mouthwatering classic flavours of Chocolate, Strawberry, Banana, Vanilla, and Salted Caramel. A sixth Limited Edition milkshake flavour will always be on rotation to complement the core range. At launch this week it is Mint, and this will be replaced by White Chocolate flavour on Friday 15th November.
All the milkshakes use natural flavourings and colourings where possible and do not contain the ‘Southampton Six’ food colours which have been found to have an adverse effect on activity and attention in children. Customers will also have the option to purchase Milk Shed branded reusable glass bottles at £1.80 for a 500ml or £2.20 for a one litre size, enabling repeat, plastic free purchases.
Recyclable cardboard cups and paper straws offer a free and an environmentally friendly alternative. SPAR Milnthorpe’s Milk Shed will be operational 24-hours a day, and it becomes the third Ann Forshaw’s Milk Shed to launch.
The original Milk Shed concept was launched at Ann Forshaw’s Alston Dairy at Longridge, near Preston, in February of this year. After an incredibly successful launch, SPAR Padiham Road in Burnley became the first SPAR North of England store to receive one in September.
Fiona Drummond, Company Stores Director at James Hall & Co. Ltd, owner of SPAR Milnthorpe, said: “This is the first Milk Shed to launch at one of our forecourt sites, and we are thrilled to bring our Milk Shed offer to Milnthorpe which we believe will be a real asset for the community.
“It is such a simple but effective concept. Our high-quality fresh milk is very competitively priced, and the milkshakes are delicious treat and suitable for all ages with the conscious decision to utilise natural flavourings.”
Ann Forshaw’s and its associated Alston Dairy was acquired by the James Hall Group of Companies in December 2022. James Hall & Co. Ltd is a fifth-generation family business which serves a network of independent SPAR retailers and company-owned SPAR stores across Northern England six days a week from its base at Bowland View in Preston.
In a significant escalation in backlash to plans announced by Chancellor Rachel Reeves, farmers are threatening to target ports and disrupt supermarket supply chains to protest against Labour tax rises, states a recent report, claiming that there are plans to withhold produce and livestock in a bid to trigger food shortages,
The Chancellor placed a 20 per cent inheritance tax on farmers’ assets worth more than £1 million in her first Budget. Previously, tax breaks designed to allow family farms to pass down the generations were exempt from the divisive 40 per cent duty.
According to The Telegraph, some farmers are now openly discussing plans to take a more radical course of action. The discussions are understood to be taking place among farmers who have previously organised tractor “go-slows” on roads as well as protests in February which saw 5,000 farmers gather at the Senedd to voice dissent over environmental targets.
“They will block every port in the UK if they have to,” the report quoted an insider. “[This] could be a possibility to slow down the supply in the supermarket. The Government and supermarkets need to realise the control we have as farmers. The good thing with that is you have farmers everywhere so you can cover all the ports.”
Tom Bradshaw, president of the National Farmers Union (NFU), said that his members felt “betrayed” by Labour government.
“I had a meeting with farmers this week and they are absolutely irate,” he said. “If they hadn’t said they weren’t going to do it, there would still be dismay but not the sense of betrayal. Anyone living longer than five years is thinking, will a future government do something different? The leader of the opposition has said they will overturn it.”
The NFU has organised a lobbying event later this month in Parliament where members will hold meetings with their MPs – but the union declined to back a mass demonstration in the capital on the same day, telling its members that unless they have registered for the parliamentary event they should stay away.
There are also reports of plans for a co-ordinated “sewage strike” in a move that risks causing chaos for water-treatment companies and creating a mountain of waste.
Clive Bailye, the founder of the Farming Forum, the UK’s biggest agricultural online forum, said that some farmers were looking at other actions, “from not taking sewage sludge to not letting food leave the farm or sending livestock to market”.
“I can see produce being withheld.”
He said that although they were “very worried about going to prison” he felt his position as founder of the Farming Forum put him in a strong position to help, adding: “We know we need to do something but we are not sure what it will look like yet. But I’ve got thousands of messages from farmers asking me how, when, where.”
A government spokesman said, “With public services crumbling, a £22 billion fiscal hole inherited from the previous government and 40 per cent of Agricultural Property Relief going to the 7 per cent of the wealthiest claimants, we made a difficult decision to ensure the relief is fiscally sustainable.
“Around 500 claims each year will be impacted and farm-owning couples can pass on up to £3 million without paying any inheritance tax – this is a fair and balanced approach.”
Post Offices handled £3.69 billion in cash deposits and withdrawals in October, reaching the highest monthly amount since July when a record £3.78 billion was handled over the counter, shows new figures released today (11).
Personal cash deposits totaled £1.52 billion which was up 2.2 per cent month-on-month (£1.49 billion, September 2024) and up almost 15 per cent year-on-year (£1.32 billion, October 2023). October 2024 was only the third time personal cash deposits have exceeded £1.5 billion in a single month (previously July and August 2024).
Business cash deposits totaled £1.21 billion which was up almost 4% month-on-month (£1.16 billion, September 2024) and up almost 8% year-on-year (£1.12 billion, October 2023). October 2024 was only the second time business cash deposits have exceeded £1.2 billion in a single month (previously July 2024).
Personal cash withdrawals totalled £928 million which was up 6.6% month-on-month (£871 million, September 2024) and up 13% year-on-year (£821 million, October 2023). The amount withdrawn over the counter was just below the record amount withdrawn in a single month set in December 2023 (£930 million).
Ross Borkett, Post Office Banking Director, said, “Our figures indicate that demand for cash is as strong as ever as people rely on cash to budget, particularly in the run-up to Christmas, and businesses rely on it to survive a volatile trading environment. Postmasters and their teams play a vital role in supporting small businesses to trade by providing a convenient and secure location to deposit their cash takings with many branches open long hours and some at weekends.”
Post Office Cash tracker data – October 2024
Cash deposits value (business & personal)
MOM%
YOY%
Cash withdrawals value (business & personal)
MOM%
YOY%
Total cash deposits & withdrawal value for October 2024
As at 16 October, 88 hubs have been opened in partnership between Cash Access UK and the Post Office. 168 Banking Hubs have now been announced by LINK with further openings planned for later this year.
Chancellor Rachel Reeves' budget is expected to prove to be “a big burden for the retail industry to carry”, Asda chair Stuart Rose has said, warning that the “consequences” of the budget will lead to some price increases.
Rose said the increase in employers’ NICs and changes to tax thresholds would have “consequences” and meant it could not rule out some price increases.
“If you get presented with a bill unexpectedly for around £100m, even if you’re a business as big as us, that takes some digestion. So we’re looking at the consequences of that, but you cannot rule out the fact there will be some inflation,” Lord Rose told the Guardian.
Rose added that the changes in last week’s budget were “a big burden for the retail industry to carry” and meant that Asda would “have to look hard at every piece of expenditure”, including the annual pay increase for staff, and may limit how many workers it hires.
“We’ve seen an increase in national minimum wage,” he added. “We want to attract good staff, but we have to look very, very hard to affordability.”
It comes a day after Asda released its gloomy numbers the slide in total revenues, excluding fuel, by 2.5 per cent to £5.3bn in the three months to the end of September, while like-for-like sales were 4.8 per cent lower than the same quarter in 2023.
Asda’s warning about the cost of budget measures comes only days after it announced hundreds of head office job cuts and a restructuring in an attempt to turn around the business.
The retailer said it would slash 475 management roles in Leeds and Leicestershire to “remove duplication and simplify structures” amid a “challenging” market. The remaining staff have also been told they will be required to spend at least three days a week in the office from January.
“We are a business that relies on teams working together. It’s not always as efficient with those teams working together in terms of online, in terms of Zoom calls," Rose said.
Asda has been without a chief executive since the co-owner Mohsin Issa stepped back from executive duties in September, leaving the retail veteran Rose in the lead role.
Rose, who had previously called on Issa to step back, said he was “embarrassed” by Asda’s performance.
“I’d like to see the business flying again, so I stick by what I said,” Rose said. “We’re in here now with our heads together, we’ve got a good management team.”