Snack brand Naked launches its first hob product

Snack brand Naked has launched its first ever hob variant.

Available now, ‘Naked Five-Minute Noodles’ is available in four flavours, priced at £1 RSP.

The Thai Sweet Chilli flavour will launch exclusively into convenience stores from 17 September. Other three, Japanese Chicken Yakisoba, Singapore Curry and Korean BBQ, are listed in Tesco from September.

Each SKU has under 2g of fat which the brand said is a real point of difference in a category where some competitors contain a massive 750% and 250% more fat and saturated fat respectively. The product also fares better on calories and sugar content.

Christine Everett, head of snacking at brand owner Symington’s, said: “On the hob has been booming in recent months so it feels like exactly the right time to launch this new format for our Naked brand and continue the fantastic growth it has consistently delivered for us.

“NPD has long been a core focus of the Symington’s business and this new product has been subject to the same care and attention that our customers expect from us. That means it delivers the authentic taste consumers want, but absolutely ticks the boxes on convenience and stands out from the pack from a health perspective.”

The launch of Naked Five-Minute Noodles will be supported with a consumer marketing campaign.