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    Snack brand Bear launches new on-pack promotion offering kids swimming lessons

    Healthy snack brand Bear has launched a new on-pack promotion in partnership with Water Babies, the baby and toddler swimming school, to offer its younger cubs the opportunity to win swimming lessons.

    Running across its Bear Little Paws and Fruit Treasures ranges, aimed at little ones aged 2+ and 3+, the promotion targets both new and existing shoppers by offering a high-value prize that will drive sales.

    The first on-pack promotion to launch across the Bear Little Paws and Fruit Treasures ranges, the healthy snacks for younger kids aged two to five, the partnership offers families a chance to win eight free swimming lessons with Water Babies.

    Bear has 39.4 per cent value market share, and 33.4 per cent volume, in the kids fruit snacking category, growing 6.2 per cent year on year [IRI, 52w/e 24.03.24]. Its popularity among parents and kids alike, along with the products’ health credentials as one of your five a day and with no added sugar, makes it the perfect brand to promote active adventures as well as provide kids with healthier snacks to enjoy.

    “Nurturing healthy habits in children is at the heart of everything we do, and this new partnership with Water Babies is the perfect fit in supporting a healthy lifestyle from a young age,” Jo Agnew, marketing director at Urban Fresh Foods Ltd, makers of Bear, commented.

    “We want to provide parents and younger children with the opportunity to discover and get active, and we hope this partnership will help to give more toddlers the chance to learn the important life skill of swimming, which has so many other benefits for a little cubs’ development. With such a valuable on-pack incentive, we expect to see lots of excitement in the kids snacking fixture, thanks to Bear.”

    The Water Babies on-pack promotion will launch across the entire Bear Paws and Fruit Treasures ranges throughout May to September and will be supported with shopper marketing to amplify in store, as well as digital engagement through social media and influencers.

    The activity will be supported with content from Water Babies, reaching their subscriber network of 50,000 families across the UK.

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