Premium organic chocolate brand Green & Black’s has announced a new addition to their Organic tablets range: Smooth. The exciting new Smooth bars, in delicious Plain 50 per cent Cocoa and Mint flavours, are now available in selected retailers.
The new Smooth range from Green & Black’s has been specially developed to deliver a smoother mouthfeel and taste experience to dark chocolate lovers, as well as attract new consumers who have historically found dark chocolate too bitter.
“We’re excited to be bringing the Green & Black’s Organic Smooth range to the market this month – an innovative creation that’s a new 50 per cent cocoa mass product to the chocolate market,” said Alanta Moodley, Brand Manager for Green & Black’s at Mondelēz International. “Consumers are more interested in organic products than ever before – in fact the organic market is now worth almost £2.8bn – so it’s the right time for a brand like ours to be creating something new for dark aspirant shoppers.
“What’s more, we found that 29 per cent of chocolate consumers would like to try dark chocolate but many imagine it to be too bitter. The Smooth bars aim to attract these dark chocolate aspirants, providing a perfectly balanced intensity of our finest organic and ethically-sourced sun-dried cocoa beans for a deliciously smooth, less bitter dark chocolate.”
Retailers should stock up on the new variants in the Green & Black’s Organic Smooth chocolate range and sell it alongside the rest of their Green & Black’s Organic tablets to strengthen the dark chocolate proposition to shoppers by appealing to all taste preferences. As the third biggest flavour within chocolate, retailers should site the Mint flavour strategically to help appeal to shoppers looking to trade up to the Premium category.
The launch will be supported by a significant marketing campaign spanning in-store, OOH, cinema, and digital channels to capture shopper attention and help to drive sales at launch and beyond.
Product name: Green & Black’s Organic Smooth Plain 50% Cocoa // Green & Black’s Organic Smooth Mint
Product Weight: 90g tablet
Case Quantity: 15 bars