*shopt ‘staycation’ offer aims to build summer sales

*shopt, a cash rewards app for convenience retailers, has launched a new Staycation campaign to boost retailer sales in the weeks ahead, with one in three Brits choosing to holiday in the UK this year.

The free *shopt app connects retailers with some of the biggest FMCG brands and helps them to stock the latest NPD and core lines in-store, and get advice from suppliers, whilst receiving cash rewards.

Since launching in July, the Staycation campaign has already driven more than 1,000 new distribution points for brands, and the activation will run until the end of September. It offers big-name promotions so that stores can make the most of the summer holidays, ensuring shelves are stocked with bestselling summer core lines, such as soft drinks, the latest NPD and on-trend products such as hard seltzers.

Depending on the offer, retailers upload photos of the products on shelves for *shopt to review, engage with supplier content or provide feedback to receive cash rewards. The Staycation campaign brings multiple brands together, offering cash rewards up to £10 per promotion. Also available through the app is exclusive supplier content, ranging from merchandising advice to brand and briefing videos, which retailers can claim incentives against.

“Between 100-150 offers go live every month – across multiple brands from all the categories – so there is something for everyone. The app offers an instant connection to brands, at a time that suits the retailer, at the touch of a button,” said Alexa Hester, Marketing Communications Manager at *shopt.

Sanjiv Kumar, independent retailer, Olive Store said: “I’ve found the *shopt app to be a one stop shop solution. It’s like having a rep in your hand and it’s great to be incentivised to feature some of the products. The Staycation campaign has already proven useful this summer, introducing me to new brands and core favourites.”

Retailers can download the *shopt app via Google Play or App Store.