Shoppers seek more discounts to fight the rising cost of living – Jisp

An app that offers discounts to shoppers has seen a huge rise in usage as consumers look to fight the rising cost of living.

The Scan & Save app saves shoppers money on household essentials in convenience stores. Users can save up to £2,752 over a year in product discounts through the augmented reality voucher app.

Developed by Jisp, a retail solutions company, Scan & Save has seen the volume of discounts used in the app leap by 600 per cent in the first quarter against the same period last year. It means shoppers saved £205,000 in Q1, and the app is on track to provide a record year of savings.

Data shows shoppers are becoming savvier, with 80 per cent of consumers in the UK now regularly using smartphones to access loyalty cards and vouchers. Growth is fuelled by the cost-of-living crisis as food inflation has seen an average of £811.00 added to consumers’ annual shopping bills.

Scan & Save provides money off augmented reality vouchers delivered through the app. In addition, shoppers also receive loyalty vouchers worth £2.50 for every 25 discount redemptions through the app.

The additional loyalty vouchers have resulted in Jisp distributing a further £250,000 to its shoppers over the past eight months, which have been spent in local convenience stores across the UK.

And while the sale of own-brand lines usually increases during an economic downturn when value-conscious shoppers seek to manage tighter budgets, Jisp’s Scan & Save has provided a solution that allows shoppers to continue to enjoy big brands for less, with recent promotions having seen 50p off a 500ml bottle of Ribena, 50p off a loaf of Hovis Granary or Seed Sensations bread and 75p of Inch’s Apple Cider.

The Scan & Save app offers a loyalty and reward scheme for independent retailers, creating money-off vouchers and rewards that can only be used in a specific local store, ensuring shopper loyalty to local businesses.

Shopping locally brings the benefits of the sticky pound to retailers and shoppers alike, with over 60 per cent of every pound spent in local stores and businesses staying in the local economy compared to 40 per cent with larger multi-site companies.