Sharwood’s, Batchelors continue to tap into demand for exotic flavours

Batchelors is driving excitement for quick meal shoppers with the addition of three new flavours to its much-loved Super Noodles ranges: Japanese Katsu Curry and Mexican Chicken Fajita instant noodle blocks and Salt & Pepper Chicken pots. Giving consumers the chance to be more adventurous in their flavour choices, the latest innovation is rolling-out across stores now.

“We know that shoppers are looking for variety and choice when it comes to quick meal solutions (QMS),” said Naomi Shooman, brand director for quick meals, soups and snacks at Premier Foods. “By adding popular Chinese, Japanese and Mexican twists to the Batchelors Super Noodles range, we will be appealing to the 54 per cent of people who say they want to try a new world cuisine or dish at home, while sticking to brands they trust. As a brand, Batchelors’ 33 per cent presence in UK kitchens will be able to grow even further.”

The new Batchelors Super Noodles Japanese Katsu Curry and Mexican Chicken Fajita flavours will be rolling out from now across grocery and convenience, with an MRSP of £1.09. The Salt & Pepper Chicken noodle pots will be available from this month, with an MRSP of £1.19.

“At a time when more people have been cooking and experimenting at home, our core range of bestselling sauces, Poppadoms, Naans and chutneys have been well-received. As a result, Sharwood’s alone has attracted an additional 3.8m shoppers, with 1.3m of these under the age of 45 as we attracted a younger audience,” Shooman added.

“Looking ahead, this world foods category is well set-up to deliver further growth. We’ve witnessed shoppers’ behaviours, attitudes and purchasing habits change in recent years and many of these new ways will remain. Instead of focusing too much on format or product type, we need to meet specific consumer needs which have become clearer during the pandemic, this includes health, taste and quality. Health continues to be high on the agenda for many shoppers with increased demand for healthier and more sustainable products, with brands and retailers looking to continue to adapt to these trends by delivering good quality and tasty meals.”