Sharwood’s, a leading brand in the Indian cooking sauces market, is expanding and modernising beyond traditional curry sauces with its latest launch: the Street Food Sizzler range.
Designed to bring the vibrant flavours of modern Indian street food to homes across the UK, the latest range includes meal kits, sizzle sauces, and roti wraps.
Indian food is one of the most popular cuisines in the UK, yet 22 per cent of consumers only opt for Indian meals during the weekend [Kantar, 52w/e 07.07.24]. The Street Food Sizzler range aims to shift consumer perceptions of Indian meals. Offering a fresh and versatile approach to Indian cuisine, the convenient, on-trend products can also be enjoyed at lunch or as snacks, broadening occasions throughout the week and time of day.
The new Street Food Sizzler range includes meals kits, sauces, and roti wraps, providing everything consumers need to easily create flavourful, modern Indian dishes. The meal kits are available in Masala Tikka Sizzler, Shashlik Tikka Sizzler, Spicy Tikka Sizzler, Tandoori Tikka Sizzler flavours and include a seasoning sachet, a sizzler sauce, and a mango chutney drizzle which can be added to vegetables or a protein of choice.
The range also includes Sizzler Sauce accompaniments and deliciously soft roti wraps which shoppers can buy alongside the meal kits to enjoy at home.
“We know consumers want to recreate the street food meals they’re eating when out and about, but currently there is little choice on shelf beyond more traditional options. Our new range offers consumers a modern and versatile way to enjoy Indian food – packed with punchy flavours and with a more concentrated finish than a traditional curry, shoppers can now enjoy light and vibrant meals inspired by Indian street food,” Andrey Sokirkin, global marketing director of cooking sauces at Premier Foods, commented.
“Our new Sharwood’s Street Food Sizzler range will help to unlock new occasions so that retailers can make the most of this untapped opportunity. From wraps to sandwiches or even as standalone snacks, this new range is set to help retailers offer consumers popular Indian flavours in a brand-new way.”
