Scottish Grocers Federation (SGF) has announced a new partnership with Too Good To Go, an app that helps retailers sell their surplus food directly to consumers.
The app is used by 20,000 convenience stores across 14 countries. In the UK, it has partnered with around 4,000 businesses.
“We’re delighted to announce we’re launching a partnership with SGF to help reduce food waste within the sector,” commented Linda White, Scotland Lead at Too Good To Go.
“Our solution has proved popular and since launching in Scotland we’ve saved over 115,000 meals from being wasted. We look forward to speaking to retailers and working together to help them reduce surplus food, recover sunk costs, and drive new customers to their stores.”
Pete Cheema, chief executive of SGF, added: “This partnership will enable convenience retailers to effectively tackle the challenges of food waste in a way that helps their business.
“Increasingly there is an expectation from consumers – and from government – that businesses must be proactive in dealing with these crucial environmental issues. This partnership will enable us to do just that.”
SGF has seen a surge of new corporate members which it said is a reflection of the popularity of the convenience sector following the COVID-19 pandemic.
Besides Too Good to Go, SGF’s new members from across the service and manufacturing sectors include: Calbee, Shoply, Highland Food and Drink Club, Lincoln Commercial Funding, Ian McLeod Distillers, William Grant and Sons, StaffSafe, Cakes by Rebecca, GC Thermal Solutions and Motor Fuel Group.
“We are delighted at this significant and rapid increase in membership,” Cheema said. “It is clear evidence that key companies in Scotland and across the UK fully realise the importance of having a strong connection with the convenience sector.
“The time is right – shoppers have embraced convenience and by joining forces and working together we can ensure that they stay there. Our message is clear: come on board with us now!”