The Serious Sweets Company (SSC), a Harrogate based independent confectionery business, has acquired Nom Bites Ltd- the range of mallow and protein bars.
According to recent reports, the confectionery business has acquired the share capital and branded interests of Nom Bites Ltd, and with it the Lexi’s range for an undisclosed sum.
SSC manufactures and supplies premium own-label treats to all major retailers in the UK together with a successful international business, and has established SSC Brands to manage its branded interests.
In 2022, it acquired Mighty Fine, the premium honeycomb brand, and Mr Stanley’s, the quintessentially English gifting confectionery brand to its stable. Earlier this year it also acquired Mallow & Marsh, the UK’s leading marshmallow brand, and the wholesale manufacturing arm of John Bull, now renamed the Real Candy Co.
Rob Whitehead, Cheerleader and MD at SSC, commented: “We’re delighted to bring Lexi’s into our family and continue the journey that Alexei and Shama have brilliantly led. Gluten, dairy and nut free bars fit perfectly into our stable of current brands, enabling us to offer customers a combination of indulgent treats and more healthy treats, ideal for customers with specific dietary needs, or those looking for a healthier snack.
“We will be sharing the range with our customers over the next few months and look forward to developing Lexi’s alongside all our brands over the next few years”.
Founded in 2020 by Alexei Khatiwada, who set out to ‘create a range of delicious, healthier, allergy-friendly treats’, Lexi’s is a supplier of mallow crispy rice treats and protein bars, with availability across D2C, Ocado, Amazon and Foodservice channels. The company offers vegan, vegetarian, gluten, nut, dairy-free and healthy snacking treats range.
“I’m proud that Lexi’s has helped deliver more inclusive treats to a mainstream audience and it’s been a pleasure to see the growth of the brand, which started in my home kitchen and has now sold millions of treats across the UK. I’m delighted to see SSC’s ambition and desire to grow the brand further and continue this exciting journey,” reports quoted Khatiwada as saying.
