Seabrook Crisps has expended its portfolio with the launch of new flavour Lea & Perrins across its popular Crinkle Cut range.
Available in a 6x25g multipack, 150g sharing bag and an 80g £1PMP bag, the new crisp is based on the original 1837 Lea & Perrins Worcestershire sauce flavour.
“We’ve worked really hard to ensure the new flavour does not disappoint Lea & Perrins’ fans and we’re excited for people to finally try it,” said Jon Wood, commercial director at Calbee UK.
“Lea & Perrins Worcestershire sauce is the perfect partner for Seabrook as it allows us to expand our audience through the familiarity of one of the UK’s truly iconic table sauce brands.”
Established in 1837, Lea & Perrins is the brand leader in the Worcestershire sauce category and exported to over 130 countries around the world.
The new Lea & Perrins packs are now available in major retailers as well as cash & carry and wholesale operators.
