Coca-Cola Europacific Partners (CCEP) GB has announced the return of the Schweppes’ ‘Born Social’ campaign, in the run up to Christmas – alongside a winter-themed limited edition bottles and mini cans.
Schweppes’ Christmas campaign, which features the tag line ‘Being festive together beats being apart’, is the second marketing campaign under its new strategic direction aiming to encourage young adults to break free from defaults that dampen their natural social instincts by saying “no” to comfort and “yes” to the thrill of socialising with others.
The campaign features across cinema, video-on-demand, out of home advertising, social media and through digital partnerships and will be centred around friends and family either going out or staying in, but enjoying festivities together.
It will be accompanied by the launch of new winter-themed limited-edition bottles and mini cans of Schweppes Tonic and Schweppes Slimline Tonic, featuring a little festive sparkle.
“More people in GB are planning to host get-togethers in the home this Christmas as they cut back on going out, making it a key period for retailers to drive sales with exciting activations and well-known brands like Schweppes, the no.1 mixer brand in convenience,” Rob Yeomans, VP for Commercial Development at CCEP GB, said.
“We expect there to be huge appetite for nights in socialising over the coming weeks, so it’s important for retailers to stay stocked up on our 1litre or multipack can formats which are ideal for those at-home or party occasions with friends and family”.
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