Coca-Cola European Partners (CCEP) has announced the return of a popular Schweppes campaign, launching two new adverts.
The ‘Schweppes, We’ve Got The Tonic, You’ve Got The Spirit’ TV campaign aims to celebrate and encourage Brits’ thirst for positivity in the run-up to summer.
On air from 8 March, the humorous and light-hearted 10-second adverts feature the Schweppes Classic and Schweppes Signature Collection ranges.
Schweppes outperformed the mixers sector in retail with 32.7 per cent value growth last year and now holds 32.3 per cent share, its highest for four years.
“Schweppes delivered remarkable growth in 2020 in grocery and convenience. Now worth more than £120m in retail, it’s the fastest-growing major mixer brand in GB,” commented Simon Harrison, vice president for commercial development at CCEP GB.
“Building on this momentum, at the end of last year we announced a multi-million-pound campaign ‘Schweppes, We’ve Got The Tonic, You’ve Got The Spirit’, which saw Schweppes return to TV screens for the first time since 2017.
“The new adverts we’re releasing this month celebrate the unshakeable British summer spirit, which Schweppes is proud to have been a part of for more than two centuries. The relatability of the adverts, combined with consumers’ excitement to finally enjoy time with friends and family, will continue to drive sales in retail – and in the hospitality sector when it opens back up.”